BUILDING ROCKET SHIPS #003 Reader - I want to share the best way to get started on LinkedIn. This is an essential first step for growing your own personal brand, or the personal brand of an executive you work for. One of the secrets of social media platforms is that they test your content with small groups of users to gauge if it's good or not before sending it further. A number of factors determine whether they deem the content good enough to push out beyond the test groups: watch time,...
6 months ago • 2 min read
BUILDING ROCKET SHIPS Edition #002 Hi Reader This is the second weekly edition of the Building Rocket Ships newsletter, and this week I'm sharing a strategy for you to participate in a new SEO land grab. What happened to SEO? For decades, Google Search has been a reliable source of organic traffic, but this is almost over. Why? AI has taken over Google Search results, meaning Google is now generating responses for most queries. We've entered the 'zero click' era, where consumers expect to go...
6 months ago • 2 min read
Reader My new thing for 2025 and the Building Rocket Ships newsletter is this: Every Monday, I'm sending one marketing strategy to my community. That's it. I hope these will be useful quite broadly, whether you're a marketing professional or a founder. If you find the things I share here could be interesting or useful to your colleagues or contacts, please do consider forwarding these emails to them. Starting with this: The TikTok ban - that ended up not being quite a ban but might also...
6 months ago • 1 min read
Hey Reader This is my first Creator Enterprises email of 2025, and who knows, it may even start a trend. The big news in content / social media of the year so far is so intricately tied to politics that it seemed appropriate to talk about it on Inauguration Day. That is, of course, the TikTok ban - which was inevitably postponed. I've put together a video sharing my thoughts on the 5 things we as marketers, small business owners or content creators should do about the situation, knowing that...
7 months ago • 1 min read
Sometimes, you meet someone who has so much knowledge on a subject, it leaves you awestruck. That's exactly how I felt after speaking to Alex Dwek, COO of the Nas Company. Nas and Co are at the forefront of the creator economy, leading from the front but also developing innovative products and solutions for a world where - as Alex put it - everyone will be content creators. And not just the YouTubers of yore, but people who own small businesses. To grow as a hair stylist, a florist, a...
about 1 year ago • 1 min read
This post could be quite awkward, as I'm featuring my former boss... Claire Barker was my Marketing Director at Brooks Macdonald, an investment management business based in the UK. During my time with the business and, under Claire's leadership, we grew assets under management by several billion (over 25% growth). Since I left the business, Claire took her role and shaped it in extraordinary ways, launching a groundbreaking podcast project called the She-Wolf Investor, which has led to...
about 1 year ago • 1 min read