I'm Shaun and welcome to Building Rocket Ships - I'm here to help you grow your business. In 2025, the name of the game is getting more attention on the key platforms where your audience is spending most of their attention, and I'll share all the methods to help you put the boosters on!
Everyone will be a content creator! Alex Dwek - COO of the NAS Company
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Sometimes, you meet someone who has so much knowledge on a subject, it leaves you awestruck. That's exactly how I felt after speaking to Alex Dwek, COO of the Nas Company. Nas and Co are at the forefront of the creator economy, leading from the front but also developing innovative products and solutions for a world where - as Alex put it - everyone will be content creators. And not just the YouTubers of yore, but people who own small businesses. To grow as a hair stylist, a florist, a butcher, an accountant, or anything else you can think of, the key to success will be creating content online. If you've been part of internet culture for a while, you may have seen the viral Nas Daily videos. Nas, as he is known online, is Alex's boss, and together they are building for the future of a creator-led economy. I found the conversation fascinating, and I'm sure you will as well. Watch below (or also on Spotify): |
Welcome to the Building Rocket Ships - a newsletter for founders and marketers
I'm Shaun and welcome to Building Rocket Ships - I'm here to help you grow your business. In 2025, the name of the game is getting more attention on the key platforms where your audience is spending most of their attention, and I'll share all the methods to help you put the boosters on!
BUILDING ROCKET SHIPS #003 Reader - I want to share the best way to get started on LinkedIn. This is an essential first step for growing your own personal brand, or the personal brand of an executive you work for. One of the secrets of social media platforms is that they test your content with small groups of users to gauge if it's good or not before sending it further. A number of factors determine whether they deem the content good enough to push out beyond the test groups: watch time,...
BUILDING ROCKET SHIPS Edition #002 Hi Reader This is the second weekly edition of the Building Rocket Ships newsletter, and this week I'm sharing a strategy for you to participate in a new SEO land grab. What happened to SEO? For decades, Google Search has been a reliable source of organic traffic, but this is almost over. Why? AI has taken over Google Search results, meaning Google is now generating responses for most queries. We've entered the 'zero click' era, where consumers expect to go...
Reader My new thing for 2025 and the Building Rocket Ships newsletter is this: Every Monday, I'm sending one marketing strategy to my community. That's it. I hope these will be useful quite broadly, whether you're a marketing professional or a founder. If you find the things I share here could be interesting or useful to your colleagues or contacts, please do consider forwarding these emails to them. Starting with this: The TikTok ban - that ended up not being quite a ban but might also...