I'm Shaun and welcome to Building Rocket Ships - I'm here to help you grow your business. In 2025, the name of the game is getting more attention on the key platforms where your audience is spending most of their attention, and I'll share all the methods to help you put the boosters on!
Diversify like you mean it | Building Rocket Ships #001
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Reader My new thing for 2025 and the Building Rocket Ships newsletter is this: Every Monday, I'm sending one marketing strategy to my community. That's it. I hope these will be useful quite broadly, whether you're a marketing professional or a founder. If you find the things I share here could be interesting or useful to your colleagues or contacts, please do consider forwarding these emails to them. Starting with this:The TikTok ban - that ended up not being quite a ban but might also become a ban again in a few months - pulled sharply in focus the need to diversify. But not to just diversify for the sake of it. Diversify like you mean it. Diversify with purpose. What does this look like in practice? 1) Set up an email list that's NOT a dumping ground A lot of businesses get this wrong. They see their email list as a place to dump random product information, award wins and launches. No. Treat it as another content outlet where you focus on delivering value first. 2) Analyze platforms There are maybe half a dozen platforms where your audience members give most of their attention. A dozen, tops. Without a huge budget and team, you can't be good on all of them. So, spend some time really understanding where your audience is spending time. Maybe it's three platforms. Decide those are the ones you want to focus on, and go all in. Treat each one as you treat TikTok: as a unique platform that requires a nuanced approach to content and community building. 3) Take action on search One of the main things I'm doing with my clients this year is helping them take action on search. Google Search has changed for good, and should be considered unreliable for organic content. So, are you creating content on social platforms that your ideal audience is actually searching for? If not, you MUST remedy this. Speak to me if you'd like to talk through it. 2025 is the year AI eats up legacy search engine results for good, and we need to understand that social platforms have become our new primary search tools. That's it for edition #001 of the Building Rocket Ships newsletter. I'll be in touch next Monday! Shaun |
Welcome to the Building Rocket Ships - a newsletter for founders and marketers
I'm Shaun and welcome to Building Rocket Ships - I'm here to help you grow your business. In 2025, the name of the game is getting more attention on the key platforms where your audience is spending most of their attention, and I'll share all the methods to help you put the boosters on!
BUILDING ROCKET SHIPS #003 Reader - I want to share the best way to get started on LinkedIn. This is an essential first step for growing your own personal brand, or the personal brand of an executive you work for. One of the secrets of social media platforms is that they test your content with small groups of users to gauge if it's good or not before sending it further. A number of factors determine whether they deem the content good enough to push out beyond the test groups: watch time,...
BUILDING ROCKET SHIPS Edition #002 Hi Reader This is the second weekly edition of the Building Rocket Ships newsletter, and this week I'm sharing a strategy for you to participate in a new SEO land grab. What happened to SEO? For decades, Google Search has been a reliable source of organic traffic, but this is almost over. Why? AI has taken over Google Search results, meaning Google is now generating responses for most queries. We've entered the 'zero click' era, where consumers expect to go...
Hey Reader, As we hurtle terrifyingly through 2025 (and since there are a lot of new faces here) I thought I'd reintroduce myself and share why I launched Building Rocket Ships - a platform dedicated to bringing together founders and marketing leaders to help the wider community find growth. About me: Me doing what I love most, traveling (Sedona, AZ, Nov 2024) My name is Shaun and I founded BRS in 2024: partly as a creative outlet to share some of my experience in marketing and growth through...