I'm Shaun and welcome to Building Rocket Ships - I'm here to help you grow your business. In 2025, the name of the game is getting more attention on the key platforms where your audience is spending most of their attention, and I'll share all the methods to help you put the boosters on!
Creating Content for Financial Services
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This post could be quite awkward, as I'm featuring my former boss... Claire Barker was my Marketing Director at Brooks Macdonald, an investment management business based in the UK. During my time with the business and, under Claire's leadership, we grew assets under management by several billion (over 25% growth). Since I left the business, Claire took her role and shaped it in extraordinary ways, launching a groundbreaking podcast project called the She-Wolf Investor, which has led to several awards, including investment influencer of the year (2023). In short, Claire is a force of nature, an amazing marketer and superb manager of people. I count her as one of the most transformative mentors I had in the investment industry, and was very glad to feature her in Creator Enterprises. With that, I'll leave you with the full interview below: |
Welcome to the Building Rocket Ships - a newsletter for founders and marketers
I'm Shaun and welcome to Building Rocket Ships - I'm here to help you grow your business. In 2025, the name of the game is getting more attention on the key platforms where your audience is spending most of their attention, and I'll share all the methods to help you put the boosters on!
BUILDING ROCKET SHIPS #003 Reader - I want to share the best way to get started on LinkedIn. This is an essential first step for growing your own personal brand, or the personal brand of an executive you work for. One of the secrets of social media platforms is that they test your content with small groups of users to gauge if it's good or not before sending it further. A number of factors determine whether they deem the content good enough to push out beyond the test groups: watch time,...
BUILDING ROCKET SHIPS Edition #002 Hi Reader This is the second weekly edition of the Building Rocket Ships newsletter, and this week I'm sharing a strategy for you to participate in a new SEO land grab. What happened to SEO? For decades, Google Search has been a reliable source of organic traffic, but this is almost over. Why? AI has taken over Google Search results, meaning Google is now generating responses for most queries. We've entered the 'zero click' era, where consumers expect to go...
Reader My new thing for 2025 and the Building Rocket Ships newsletter is this: Every Monday, I'm sending one marketing strategy to my community. That's it. I hope these will be useful quite broadly, whether you're a marketing professional or a founder. If you find the things I share here could be interesting or useful to your colleagues or contacts, please do consider forwarding these emails to them. Starting with this: The TikTok ban - that ended up not being quite a ban but might also...